Visual and structural packaging design — color psychology, typography, dielines, unboxing experience, and creative packaging concepts.
Packaging that wins on a retail shelf often dies in a product photo. Here's how to design packages that read clearly in Amazon listings, Instagram Ree...
Trader Joe's spends a fraction of what national brands spend on packaging design and outsells them per square foot. Here is the packaging system behin...
PETG is replacing PVC in clamshells and blisters because it crystal-clears the same product without chlorine, runs cleaner on existing thermoforming l...
A practical guide to building repeatable visual patterns in packaging design — from geometric motifs to color blocking — that make your brand recogniz...
A practical guide to selecting packaging fonts, building type hierarchy, and ensuring readability from arm's length to across the aisle. Covers font p...
The most-quoted color statistics in packaging are shakier than they look. What the checkable evidence supports, which myths to drop, and how to pick a...