How Graza Turned a Squeeze Bottle Into a Fast-Growing Olive Oil Brand
Graza turned commodity olive oil into a fast-growing brand with one packaging decision: a tinted squeeze bottle. Here's what it changed and what food...
John Marlon·
Case Studies
How Trader Joe's Built a Cult Brand With Packaging That Doesn't Look Designed
Trader Joe's spends a fraction of what national brands spend on packaging design and outsells them per square foot. Here is the packaging system behin...
John Marlon·
How Stanley Turned a 110-Year-Old Thermos Into a $750 Million Packaging Phenomenon
Stanley went from a dusty thermos brand to $750 million in revenue by rethinking product design, color strategy, and limited-edition drops. Here's how...
PackageTheWorld Editorial·
How Method Turned a Soap Bottle Into the Trojan Horse of Sustainable Packaging
Method bet everything on packaging design in a category that ignored it. From Karim Rashid's teardrop bottle to ocean plastic — the full story of how...
PackageTheWorld Editorial·
How Aesop Turned Apothecary Packaging Into the Most Recognizable Look in Premium Skincare
Aesop's amber bottles and minimalist labels built a $3.7 billion skincare brand that L'Oréal paid $2.5 billion to acquire. Here's the packaging strate...
PackageTheWorld Editorial·
How Dr. Bronner's Turned a Soap Label Into the Most-Read Packaging in America
Dr. Bronner's crams 3,000 words onto a soap bottle and somehow makes it one of the most recognized packages in retail. Here's the packaging strategy b...
PackageTheWorld Editorial·
How Allbirds Eliminated the Outer Shipping Box and Built a Shoe Box That Ships Itself
Allbirds looked at the standard shoe packaging setup — shoe box inside a shipping box — and asked why it needed two boxes. The answer saved them milli...
PackageTheWorld Editorial·
How Drunk Elephant Used Color-Coded Packaging to Build an $845 Million Skincare Brand
Drunk Elephant turned simple color-coded tubes and bottles into one of the most recognizable packaging systems in beauty. Here's how the brand's packa...
PackageTheWorld Editorial·
How Seed Phytonutrients Built a Shower-Proof Bottle From Recycled Newspaper
Seed Phytonutrients ships shampoo in bottles made from post-consumer newspaper. The packaging survives hot showers, eliminates virgin plastic, and hel...
PackageTheWorld Editorial·
How Tiffany's Robin-Egg Blue Box Became Worth More Than What's Inside It
How Tiffany & Co. turned a single shade of blue into the most recognized packaging in luxury retail — and why the box drives more brand value than mos...
PackageTheWorld Editorial·
How Who Gives a Crap Built a Toilet Paper Empire on Packaging Design Alone
Who Gives a Crap turned commodity toilet paper into a $200M+ brand — and 47% of first-time buyers said packaging design was the primary reason they tr...
PackageTheWorld Editorial·
How Patagonia Built the Most Copied Sustainable Packaging Program in Outdoor Retail
Patagonia didn't wait for regulations or consumer pressure. They rebuilt their packaging from scratch — eliminating polybags, switching to 100% PCR co...
PackageTheWorld Editorial·