
5 Packaging KPIs Every Brand Should Track (But Most Don't)
Most brands track box cost and damage claims. That's it. With $4 billion in shipping damage projected for 2025 and return rates above 20%, here are 5...

Most brands track box cost and damage claims. That's it. With $4 billion in shipping damage projected for 2025 and return rates above 20%, here are 5...

Most packaging RFPs get vague responses because they ask vague questions. Here's a section-by-section template that gets suppliers competing on specif...

Packaging costs eat 10-40% of product cost. Learn 9 field-tested negotiation tactics that cut packaging spend without sacrificing quality or changing...

Packaging eats 10-30% of product cost depending on your channel — and most companies underestimate it by 20-40% by missing labor, DIM weight, waste, a...

Dimensional weight pricing means carriers charge for the space your box takes up, not just what it weighs. Here's how to stop paying for air.

Color is the first thing shoppers notice on a package — and 62-90% of snap judgments come down to it. Here's how to pick the right color for your prod...